Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through traditional broadcasting stations. In contrast, streaming services are web-powered streaming platforms, with global streaming giants, regional streaming services, and domestic platforms being leading competitors. As audience preferences evolve, competition between terrestrial dramas and digital streaming platforms has intensified. Consequently, each platform is creating unique content and employing differentiated strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial dramas focus on providing stories with broad audience reach while maintaining traditional storytelling methods. In particular, they actively cast celebrity performers to boost ratings and produce dramas that capture the interest of a diverse demographic, thereby securing a loyal audience. Additionally, leveraging their decades of industry presence and brand trust, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to have multiple options to engage with network television through various distribution channels.

Differentiation Strategies of OTT Services

OTT providers are expanding their subscriber base by employing tactics distinct from legacy media. Firstly, they actively incorporate unconventional narratives and unique structures, prioritizing originality and narrative depth over broad popularity. Secondly, they offer customized programming that aligns with niche preferences, targeting unique fan bases. Lastly, they focus on producing globally accessible media aimed at the expanding international scene, allowing them to secure viewers not only in their home country but also across different cultures. Through these methods, OTT platforms are redefining the market in ways distinct click here from legacy channels.

Competition and Collaboration Between Platforms

As legacy media companies increasingly penetrate the streaming space, competition has intensified. For instance, one of Korea’s leading networks and MBC operate their own streaming platforms, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing TV shows on digital platforms. This initiative helps preserve the market presence of legacy networks while attracting new viewership. Meanwhile, the emergence of alternative digital platforms is reshaping viewing habits towards more flexible viewing options.

Conversely, digital platforms are also enhancing their competitiveness by partnering with legacy content producers. Netflix has gained massive international recognition with K-content hits like 'Squid Game' and the supernatural dystopian sensation, leveraging the drama production capabilities of terrestrial broadcasters. This collaboration helps both parties maximize their potential, fostering a diverse storytelling landscape. As a result, the lines between terrestrial and digital platforms continue to fade.

Ultimately, legacy TV series and streaming platforms are both fighting for dominance and working together through their respective market tactics. network-produced content maintain established storytelling and general audience focus, whereas OTT services provide genre-defying and internationally appealing content. As collaboration and integration between these platforms continue to develop, audiences can expect a wider-ranging and enriched content environment in the future.